MySpace announces largest philanthropic program with Darfur Campaign
Los Angeles – October 9, 2006 – MySpace.com, the world’s leading lifestyle portal, today announced “Rock for Darfur”, a campaign to raise awareness and funds for the humanitarian crisis in the Sudan.
Through a partnership with MySpace bands nationwide and Oxfam, the leading international relief and development organization, the campaign marks the company’s largest philanthropic effort to date and will include a Rock for Darfur 20-concert event, a public service announcement (PSA) featuring Samuel L. Jackson, and interactive components found on the Rock for Darfur MySpace profile at www.myspace.com/RockForDarfur.
“The crisis in Darfur is a global concern and as a global community we have a responsibility to take action,” said Chris DeWolfe, CEO of MySpace. “MySpace’s reach gives us an extraordinary opportunity to spread the word and empower individuals to help address the horrors in Darfur.”
On October 21, more than 20 Rock For Darfur concerts will be held across North America in an effort to unite artists nationwide during one day of already-planned performances. All bands involved in the Rock for Darfur event will donate portions of ticket proceeds to Oxfam’s relief efforts in Sudan and neighboring Chad. Bands participating in the Rock for Darfur campaign represent all genres including pop, rock, country and reggae and will be performing in all corners of the country.
Rock for Darfur concerts on October 21 include:
Alice in Chains, Winston-Salem, NC, Millennium Center
Ziggy Marley, Medford, OR, Main One Center for the Arts
The Fray, Toronto, Ontario, Kool Haus
TV on the Radio, Philadelphia, PA, Starlight Ballroom
Atreyu, Baltimore, MD, Sonar
+44, Sacramento, CA, The Boardwalk
Secret Machines, San Diego, CA, SOMA
Insane Clown Posse, St. Petersburg, FL, Jannus Landing
Citizen Cope, Seattle, WA, Showbox
Teddy Geiger, Melbourne FL, King Center
Jamie Cullum, Reno, NV, Reno Hilton Theater
Amos Lee, Washington DC, 9:30 club
The Lost Trailers, Atlanta, GA, The Peachtree Tavern
Hotel Café Tour, Louisville, KY, Phoenix Mill Tavern
Slightly Stoopid and Pepper, San Francisco, CA, Warfield
The Wood Brothers, Charleston, SC, The Music Farm
Jars of Clay, Minneapolis, MN, Marantha Hall
Gov’t Mule and Donavon Frankenreiter, Spokane, WA, The Big Easy
Benevento Russo Duo, Asheville, NC, The Orange Peel
Bob Weir & Ratdog, Milwaukee, WI, The Rave
"I've been watching the news reports and it brings tears to my eyes and anger to my heart when I see what is happening in Darfur right now,” said musician Ziggy Marley. “How can we sit by and not find a way to help? Together every little bit will add up.”
The PSA featuring Samuel L. Jackson will air in theaters preceding various Twentieth Century Fox films during the month of October in addition to broadcast, cable and various Internet properties including MySpace which, according to comScore Media Metrics in August 2006, has more than 30 billion page views per month.
The online campaign on the Rock for Darfur profile features video from George Clooney’s recent trip to Darfur, an excerpt from the forthcoming documentary about the crisis, The Devil Came on Horseback, and background information for individuals to host Darfur Dialogues around the country on October 21, the day of the Rock For Darfur concerts. Individuals can contribute to Oxfam’s relief efforts through the page as well.
"More than three years of violence in Darfur has left half the region’s population dependent on international aid for survival, and there are untold thousands more who can't even be reached," said President of Oxfam America, Raymond C. Offenheiser. "Such a catastrophic humanitarian situation will not improve without an end to this brutal conflict. The people of Darfur urgently need - and deserve - our help. It's incredibly heartening that MySpace, which can rally millions of people to this cause, is working so hard to educate the world about this crisis."
Limited edition Rock For Darfur T-shirts are available from SuperExcellent by Krista Allen and are printed on Edun Live shirts. The shirts can be purchased through www.myspace.com/RockForDarfur and www.BandMerch.com/RockForDarfur with all T-shirt profits going to Oxfam. BandMerch is waiving all transaction fees to sell the shirts for program supporters.
For Oxfam America
Adrienne Smith for Oxfam America
Jessica Kolstad for Oxfam America
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