One million people in one hundred days call from Oxfam Great Britain

Published: 23 December 2005

Oxfam today will escalate its current activity to an unprecedented level by calling on 1,000,000 people to pledge their support for the fight against poverty over the course of the next 100 days. From today, people all over the United Kingdom will be called on to text, email or call Oxfam to say “I’m in”. Once people have provided their name and contact details, the agency will then contact them to ask for their support in one of three ways – to donate, volunteer or campaign for change.

Oxfam today will escalate its current activity to an unprecedented level by calling on 1,000,000 people to pledge their support for the fight against poverty over the course of the next 100 days.


From today, people all over Great Britain will be called on to text, email or call Oxfam to say “I’m in”. Once people have provided their name and contact details, the agency will then contact them to ask for their support in one of three ways – to donate, volunteer or campaign for change.

In addition to a national advertising campaign, Oxfam will be urging its half a million supporters and 22,000 volunteers to recruit friends and family to support its work, and the agency’s 750 shops in communities across the country will also join the drive.

The organization wants to increase its current supporter base in the next 100 days by getting 1,000,000 people to pledge their support to overcome worldwide poverty and suffering.

Oxfam, a founding member of the Make Poverty History movement, will build on the legacy of 2005. This year saw record public support for the tsunami aid effort, with seven million people wearing white bands in support of the Make Poverty History campaign, and a quarter of a million people taking to the streets of Edinburgh to march for justice around the time of the G8 summit.

Adrian Lovett, Campaigns Director at Oxfam says: “This is the biggest target we have ever set ourselves but we know that there are millions of people in the UK who believe that world poverty can be overcome. 2005 was an incredible year and shows us what we can do when people work together for change. We want ‘I’m in’ to build on this legacy and take forward people’s desire for justice.”

Oxfam operates in more than 70 countries all over the world and its work spans three areas: saving lives through emergency response; long term development programs; and campaigning for change that will make the world safer, fairer and more just for its poorest people.

To sign up to “I’m in”, visit www.oxfam.org.uk/imin or text “In” to 87099.

Contact Information

For more information please contact:
Mel Garfield, Eleanor Kestenbaum or Lisa Quinn on 0207 419 7000 or email eleanor@bbpr.com.