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Oxfam launched its award-winning international Behind the Brands campaign in February 2013. It ranks the biggest international food and beverage companies, the ‘Big 10’, on the strength of their policies on transparency, women, agricultural workers, farmers, land, water and climate change.
The aim of the campaign is to create a race to the top, encouraging the Big 10 (Associated British Foods (ABF), Coca-Cola, Danone, General Mills, Kellogg, Mars, Mondelez, Nestlé, PepsiCo and Unilever) to improve their policies and practices.
This briefing presents the updated March 2015 scorecard showing changes in both the ranking of the ‘Big 10’ and changes to the thematic trends. Eight of the 10 companies improved their overall score since February 2014 and Unilever have now overtaken Nestlé to claim the no. 1 spot. ABF and Dairy giant Danone have dropped in the rankings.